Consumer Psychology

Consumer behaviour Study

Olaya Moldes - University of Sussex, UK.

Time to complete - 20 minutes.
Oct
29
2015

Take part on 2 short online questionnaires on consumer behaviour investigating affective evaluations of purchases. On the first questionnaire you will be asked to describe a particular purchase that you plan to do this autumn term for more than £50 and less than £1000.

The Self and Brands

Dezrika Ramsey - Nottingham Trent University, UK.

Time to complete - 15 minutes.
Mar
5
2014

Self concepts and Brand humanization. A research study on self concepts and brand humanization This study examining how brands are linked with the self and how this related to brands preference.

Brand Preference and Consumer Segmentation

Hedie Howells - Goldsmiths college, University of London, UK.

Time to complete - 5 minutes.
Jun
26
2012

5 Minute online questionnaire with a short personality inventory, brand preference questions and demographic information questions. Very simple and quick to complete and would be greatly appreciated

Mall Haul Study

Richard J. Harnish and Natalie Chalmers - Penn State University, New Kensington, USA.

Time to complete - 20 minutes.
Mar
15
2012

Do friends compliment you on your fashion sense? Are you into mall hauls? Do you post or view mall haul videos? Then take our survey to explore the personality types of those who post or view mall haul videos

Consumer Decisions

Dr Sylwia Cisek, Dr Claire Hart, and Prof. Constantine Sedikides - University of Southampton, UK.

Time to complete - 45 minutes.
Feb
13
2012

Participants of this study are asked to complete some personality questionnaires and then to take part in a decision-making task, whereby they are presented with different product images and descriptions and make a decision as to which product they would buy.

Attitudes to Business

Denise Baden - University of Southampton, UK.

Time to complete - 30 minutes.
Jan
19
2012

This questionnaire is part of ongoing research into how portrayals of business affect attitudes towards business. This includes a mix of film clips, article excerpts and questions and should take about 30 minutes.

The Moral Capital Scale

Dr Denise Baden and Dr Michelle Luke - University of Southampton, UK.

Time to complete - 5 minutes.
Dec
16
2011

This questionnaire is part of ongoing research into the construct of Moral Capital in the context of business which can be broadly defined as an investment in socially responsible and/or philanthropic acts that create positive attitudes towards the company, that go beyond reputation to include a moral dimension. We are designing a Moral Capital Scale and would welcome your help in testing it. This includes just 3 demographic questions and 9 scale questions and should take less than 5 minutes.

Why do I spend my money?

Peter A. Caprariello and Harry T. Reis. - University of Rochester, USA.
Feb
18
2011

The following is an 8-10 minute study about why you spend your money as you do. You are eligible to participate if you are at least 18 years of age.

Delay Discounting and Purchasing Decisions

Dr. Ryan T. Howell - San Francisco State University, USA
Jun
10
2010

The present research study is aimed at understanding what factors (e.g., personality, emotions, and attitudes) may influence our preferences for certain consumer goods/services. Takes approx. 10 minutes.

Media Usage Survey

Steven Brown Bsc (Hons) and Professor Kevin Durkin - The University of Strathclyde
May
15
2010

Survey measuring attitudes towards new technologies and their impact on how we consume media.

Consumer Decision Making

Andrew R. Smith and Paul D. Windschitl - University of Iowa, USA
Apr
8
2010

This is a brief (approx. 15 min) study about purchasing decisions. You will see and make judgments about various products. You will also answer questions about your personality.

What Type of Credit Card Marketing Campaigns Is the Most Appealing

Naoko Ueno and Ryan Howell Ph.D - San Francisco State University, CA, USA
Mar
28
2010

The study examines the relationship between personality and the marketing of credit card advertisement.

Thinking about Spending Money

Peter Caprariello AND Harry Reis - University of Rochester
Feb
28
2010

The following is a 6-8 minute online study about different ways you have spent your money in the past. You are eligible to participate if you are at least 18 years of age

Preferences in Purchase Decisions

Monique M.H. Pollmann - Tilburg University (TIBER, Netherlands)
Sep
22
2009

This study concerns purchase decisions. Specifically it concerns 3 product choices and some questions about the choices made. Takes approx. 6 minutes to complete the study

A Cross-culture Study of Attitudes Toward International Trade

Mi Zhou - University of Exeter
Aug
11
2009

This study will investigate the attitudes toward international trade. Participants (British only) will be presented with 6 scenarios and answer some questions. Takes approx. 10 minutes

Intuitive Use of Technology

Prof. Dr. Matthias Rötting, Thomas Vöhringer-Kuhnt & Jörn Hurtienne - Technische Universität Berlin, Germany, and University of Cambridge
Aug
5
2009

Take part in our survey to evaluate the intuitive use of technical systems! Takes about 5 minutes to complete

Personality and Purchasing Decisions

Dr. Ryan T. Howell - San Francisco State University, USA
Jul
17
2009

Participants are asked to fill out a series of questionnaires on personality, emotion, attitudes, financial and demographic information. Takes approx. 20 minutes.

How Do I Spend My Money?

Peter Caprariello & Harry Reis - University of Rochester
Jul
13
2009

A ten minute online study about different ways you may have spent your money. You are eligible to participate if you speak English and are at least 18 years of age

Investigating Shopping Baskets

Karen Renaud - University of Glasgow
Nov
9
2008

Amaze Europe Ltd, in collaboration with Glasgow University, is researching how users employ online shopping baskets. Our research is independent of any online e-business. You will not be asked to submit any personal details and it should take less than 5 minutes to complete the survey

Consumer buying and paying behaviour

Hui-Yi (Eve) Lo - University College London
Nov
9
2008

Study looking at consumer buying and paying behaviour

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